THE DEVELOPMENT OF COMMUNICATIVE ENGLISH FOR CULTURAL AND SPIRITUAL TOURISM AT THE BUDDHIST PARK, PHETCHABUN PROVINCE
Abstract
Background and Objective: A study of Communicative English for Cultural and Spiritual Tourism of Phra Buddha Maha Dhammaraja at the Buddhist Park, Phetchabun Province, aimed to develop the use of English for communication in cultural and spiritual tourism among front officers who with both native and non-native speakers at the Buddhist Park, Phetchabun Province. To achieve this objective,the study was divided into three parts as follows: Firstly, collecting data through in-depth individual interviews; secondly, dividing an informal focus groupinto three groups,and thirdly, observing and discussing with on-duty officers using open-ended questionnaires.
Methodology: This study’s sample consisted of twenty-two front officers employed by the Phra Buddha Maha Dhammaraja Foundation at the Buddhist Park in Phetchabun Province. There were three groups of front officers, first, security guards and gardeners, second, maids and administration officers, and third, garland and fish food vendors.
Main Results: The results of the research indicated that the most significant challenges for front officers were the following: Alack of basic English language communication ability with both native and non-native speakers; an inability to communicate fluently and correctly with terms and expressions related to cultural and spiritual tourism; and inadequate training that they communicated with foreigners in their mother tongue rather than in English. These challenges applied to all five groups of operatives: Administration officers, security officers, security guards, and security guards. Thus, the research article aimed to categorize and analyze the use of the English language by front officers in a cultural and spiritual tourism setting at the Buddhist Park in Phetchabun Province. The study aimed to examine patterns of English language functions used by both native and non-native speakers, to better understand how English was utilized in this particular context. The study found that the use of the English language by front officers at the Buddhist Park in Phetchabun Province could be categorized into three distinct sections. The first section was English usage for garland and fish food vendors who were involved in selling and buying garlands and fish food. The second section was English usage for gardeners and security guards who were involved in asking and answering directions. Lastly, the third section was English usage for maids and administration officers who were involved in selling and buying Buddha images.
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